Program Dates and Location

Program dates:
September 13 – 18, 2020

Program locaton:
Lisbon and Évora, Portugal. Lisbon is …. Évora is an ancient Roman city in Portugal’s Alentejo region.

Accommoda/ons (Lisbon):
Pestana Palace hotel, a palace built in 1915 …. [website link]

Accommoda/ons (Évora):
Convento do Espinheiro is a 15th century convent converted into a luxury hotel surrounded by olive trees. [website link]

Harvest (Évora):
Monte da Ravasqueira, a winery in Alentejo that has received many accolades. [website link]

Program Schedule

September 13: Lisbon
Check-in Pestana Palace
3:30 PM – 5:00 PM Tour of Lisbon
7:00 PM – 10:00 PM Welcome dinner

September 14: Évora
6:30 AM – 9:00 AM Breakfast, Pestana Palace
9:00 AM Departure for Évora
11:00 AM Arrival in Convento do Espinheiro, Évora

September 15: Évora
6:30 AM – 9:00 AM Breakfast, Convento do Espinheiro

September 16: Évora
6:30 AM – 9:00 AM Breakfast, Convento do Espinheiro

September 17: Évora
6:30 AM – 9:00 AM Breakfast, Convento do Espinheiro

September 18: Lisbon
6:30 AM – 9:00 AM Breakfast, Convento do Espinheiro
9:00 AM Departure for Lisbon
11:00 AM Arrival, Pestana Palace

September 19: Lisbon
6:30 AM – 10:00 AM Breakfast, Pestana Palace

Academic Content

Megatrends in the global economy (Sergio Rebelo)
Globalizaton and rapid advancements in technology have dramatcally reshaped economies in recent years. This session looks at the impact of these megatrends on business and society. We will explore how globalizaton and automaton are affectng income inequality and consumer behavior; how changes to populaton demographics are impactng brand loyalty, labor costs and government spending; and how artficial intelligence istexpected to transform jobs, profitability and value creation.

Creating market value (Alexander Chernev)
A company’s market success is determined by its ability to create superior value for its customers in a way that also benefits its collaborators and stakeholders. Yet, companies often focus much of their atention and efforts on developing the tactical aspects of their offering, ofen overlooking the strategic aspect of the value creation process. In this lecture, we will discuss the key principles of creating market value and the alternative strategies used by firms to gain a competitive advantage in the market.

The business of happiness (Sergio Rebelo and Alexander Chernev)
What makes people happy? Drawing upon the positve psychology literature, this session unpacks the drivers of happiness and explores their implications for workplaces and business offerings. We will explore how to design work environments that make your employees happy, and how to create products and services that bring joy and delight to your customers.

Data analy/cs for managers (Miguel Matos)
Data and analytics can bring tremendous value to organizations – but it’s not always clear how to unlock that value. This session explores the applications of data and analytics from multiple angles. We will discuss how companies can use big data for competitive advantage and examine how predictive and prescriptive analytics can drive beger decision-making. We will also explore how to combine data, predictions and experimentation to unleash value for organizations.

Design for innova/on (Celine Abecassis-Moedas)
Innovation is an ongoing challenge for organizations, many of which struggle to find the right approach. This session outlines three different ways to design for innovation, based on the principles of design thinking, design-driven innovation and design management. We will use a range of case studies to beger understand strategies for effectively managing innovation design.

Faculty

Sergio Rebelo
Sergio Rebelo has published widely in macroeconomics and international finance. His research focuses on the causes of business cycles, the impact of economic policy on economic growth and the sources of exchange rate fluctuations. He has won numerous teaching awards at Kellogg, including the Executive Master Program Outstanding Professor Award and Professor of the Year Award, and previously served as chair of the Finance Department.
Rebelo has also served as a consultant to the World Bank, International Monetary Fund, Board of Governors of the Federal Reserve System, European Central Bank, McKinsey Global Institute and Global Markets Ins6tute at Goldman Sachs. He received his PhD in economics from the University of Rochester.

Alexander Chernev
Alexander Chernev teaches marketing strategy, strategic brand management and behavioral decision theory in the MBA, PhD and Executive Education programs at Kellogg. He has received numerous teaching awards, including the Top Professor Award from the Executive MBA Program. Chernev is an academic trustee of the Marketing Science Institute and advises companies around the world on issues of marketing strategy, brand management, consumer behavior and new product development. He holds a PhD in psychology from Sofia University and a PhD in business administration from Duke University.

Miguel Matos
Miguel Matos researches digitalization, social networks and peer influence on consumer behavior and consumer choice. His work has been published in top journals including Management Science, Marketing Science, Management Information Systems Quarterly and the Journal of Management Information Systems. Matos has led several business analytics projects in the telecommunications sector for firms in Europe and Asia. He holds a PhD and an MSc in engineering and public policy from Carnegie Mellon University, and holds MSc and BSc degrees in computer engineering from Instituto Superior Técnico in Lisbon. He is currently serving as a visiting research scientist at Heinz College, Carnegie Mellon University.

Celine Abecassis-Moedas
Celine Abecassis-Moedas teaches in the areas of strategy, consulting, innovation, luxury and creative industries. Before joining Católica, she was an assistant professor at Queen Mary University of London, worked in business development of software for the fashion industry in New York and served as a management consultant at AT Kearney in London. She researches entrepreneurship and innovation in the fashion, design and haute cuisine industries. Abecassis-Moedas holds a PhD in management from École Polytechnique, a Master in scientific methods of management (DEA) from Dauphine University, and a BA in economics and business administration from École Normale Supérieure and La Sorbonne.

Key Benefits

Reconnect the Kellogg global EMBA alumni network

Reunite with friends and classmates

Reignite your passion for lifelong learning
Learn about global megatrends that drive market behavior
Develop and sharpen your strategic marketing skills
Gain valuable insight about using data analytics in business management
Learn the key principles of design thinking in managing innovation

*Continuing education credit. Upon completing the program, all participants will receive a certificate for completing a continuing education course.

What Participants Say

“The best experience of my life.”

“…”

“…”

“…”

Register

Who can attend
The program is open to Kellogg Executive MBA Global Network alumni and their partners. Only 50 seats are available, offered on a first-come, first-served basis.

Program cost
$4,890 per person, including luxury accommodations, meals and beverages, executive sessions, historical tours, and ground transporta6on. Spouses/partners sharing accommodations receive 20% discount.

Cancellations
Before December 31st – full refund
Before June 30th – 50% refund
Reservations become final on July 1st
Registrations are transferable within the Kellogg Global Alumni Network

Registration
Deposit: $950 at the time of registration
Full payment: May 1st
Registration and payment [website link]

Contact

EMBA alumni office
Phone:
Email: emba-alumni@kellogg.northwestern.edu (alumni office);
mary-maher1@kellogg.northwestern.edu (Mary Maher);
lfeeney@kellogg.northwestern.edu (Linda Feeney)

EMBA Office
Phone:
Email:

© 2019 SR | AC

Program Dates and Location

Program dates:
September 13 – 18, 2020

Program locaton:
Lisbon and Évora, Portugal. Lisbon is …. Évora is an ancient Roman city in Portugal’s Alentejo region.

Accommoda/ons (Lisbon):
Pestana Palace hotel, a palace built in 1915 …. [website link]

Accommoda/ons (Évora):
Convento do Espinheiro is a 15th century convent converted into a luxury hotel surrounded by olive trees. [website link]

Harvest (Évora):
Monte da Ravasqueira, a winery in Alentejo that has received many accolades. [website link]