Program Overview

Highlights:
– Immerse yourself in a four-day intensive learning experience led by Kellogg Professors Sergio Rebelo and Alexander Chernev and faculty from the Católica Lisbon School of Business & Economics.
– Reconnect with Kellogg. Reunite with friends and classmates from the Kellogg global network. Reignite your passion for lifelong learning.
– Experience a day of harvest at a vineyard in Portugal, including picking grapes and learning the wine-making process. Be an enologist for a day, discovering how to blend grape varietals to produce your own unique wine. Design a label and create a brand to market the wine.

Dates:
Harvest 1: August 28 – September 2, 2022
Harvest 2: September 4 – September 9, 2022

Program locaton:
Lisbon and Évora, Portugal. Lisbon, the capital of Portugal, is a city filled with ancient architecture, delightful restaurants, interesting shops, and inspiring views. Évora is a Roman city in Alentejo, Portugal’s largest wine region.

Accommodations (Lisbon):
Pestana Palace hotel, a palace built in the beginning of the 20th century by the Marquis of Valle Flor with the profits from cocoa production. The palace quickly became a fashionable gathering place for celebrities. In 1992, it opened as a luxury hotel, offering breathtaking views of the Tagus river and an elegant interior.

Accommodations (Évora):
Convento do Espinheiro, a 15th century convent surrounded by vineyards and olive groves that has been converted into a luxury hotel.

Harvest (Évora):
Monte da Ravasqueira, a winery in Alentejo that has received numerous accolades. Its wines are highly rated by Robert Parker and other wine critics.

Program Schedule

Day 1: Lisbon
Check-in Pestana Palace
3:00 PM – 4:30 PM Tour of Lisbon
7:00 PM – 10:00 PM Welcome dinner at Pestana Palace

Day 2: Évora
7:00 am – 9:00 am  Breakfast, Pestana Palace
9:00 am    Departure for Évora
11:15 am Arrival at Convento do Espinheiro, Évora
11:30 am – 1:00 pm Academic sessions
1:15 pm – 2:45 pm Lunch, Convento do Espinheiro, Évora
2:45 pm – 6:00 pm    Academic sessions
6:00 pm – 7:30 pm Free time
7:30 pm – 9:00 pm Dinner, Convento do Espinheiro, Évora

Day 3: Évora
8:00 am – 9:00 am  Breakfast, Convento do Espinheiro
9:00 am – 12:15 pm Academic sessions
12:15 pm – 1:45 pm  Lunch, Convento do Espinheiro, Évora
1:45 pm – 3:15 pm  Academic sessions
3:45 pm – 7:00 pm   Visit Évora
7:00pm – 9:00pm   Dinner, Évora

Day 4: Évora
8:00 am – 9:00 am Breakfast, Convento do Espinheiro
9:00am – 12:15pm Academic sessions
12:15pm – 1:45pm Lunch, Convento do Espinheiro
1:45pm – 3:15pm Academic sessions
3:45pm – 7:00 Visit Estremoz, a walled city dominated by a Medieval castle
7:00pm – 9:00pm Dinner, Estremoz (Quinta de Dona Maria)

Day 5: Évora
8:00 am – 9:00 am Breakfast, Convento do Espinheiro
10:00 am – 1:00 pm Harvesting grapes at the Monte da Ravasqueira winery, Arraiolos
1:00 pm – 1:45 pm Lunch, Monte da Ravasqueira winery, Arraiolos
1:45 pm – 6:30 pm Wine design and branding, Monte da Ravasqueira winery, Arraiolos
6:30 pm – 9:00 pm Celebration dinner, Monte da Ravasqueira winery, Arraiolos

Day 6: Lisbon
6:30 am – 9:00 am  Breakfast, Convento do Espinheiro
11:00 am  Departure for Lisbon
1:00 pm  Arrival, Pestana Palace

Day 7: Lisbon
6:30 am – 10:00 am Breakfast, Pestana Palace

Academic Sessions

Megatrends in the global economy (Sergio Rebelo)
Globalization and rapid advancements in technology have dramatically reshaped economies in recent years. This session looks at the impact of these megatrends on business and society. We will explore how globalization and automation are affecting income inequality and consumer behavior; how changes in population demographics are impacting brand loyalty, labor costs, and government spending; and how artificial intelligence is expected to transform jobs, profitability, and value creation.

Creating market value (Alexander Chernev)
A company’s market success is determined by its ability to create superior value for its customers in a way that also benefits its collaborators and stakeholders. Yet, companies often focus much of their attention and efforts on tactical decisions, often overlooking the strategic aspect of the value-creation process. In this lecture, we discuss the key principles of creating market value and the alternative strategies used by firms to gain a competitive advantage in the market.

The business of happiness (Sergio Rebelo and Alexander Chernev)
What makes people happy? Drawing upon the positive-psychology literature, this session unpacks the drivers of happiness and explores their implications for workplaces and business offerings. We explore how to design work environments that make your employees happy and how to create products and services that bring joy and delight to your customers.

Faculty

Sergio Rebelo
Sergio Rebelo has published widely in macroeconomics and international finance. His research focuses on the causes of business cycles, the impact of economic policy on economic growth, and the sources of exchange rate fluctuations. He has won numerous teaching awards at Kellogg, including the Executive Master Program Outstanding Professor Award and Professor of the Year Award. Professor Rebelo has also served as a consultant to the World Bank, International Monetary Fund, Board of Governors of the Federal Reserve System, European Central Bank, McKinsey Global Institute, and Global Markets Institute at Goldman Sachs. He received his PhD in economics from the University of Rochester.

Alexander Chernev
Alexander Chernev teaches marketing strategy, strategic brand management, and behavioral decision theory in the MBA, PhD, and Executive Education programs at Kellogg. He has received numerous teaching awards, including the Top Professor Award from the Executive MBA Program. Professor Chernev is an academic trustee of the Marketing Science Institute and advises companies around the world on issues of marketing strategy, brand management, consumer behavior, and new product development. He holds a PhD in psychology from Sofia University and a PhD in business administration from Duke University.

Key Benefits

Reconnect with Kellogg global Executive MBA alumni. Rediscover the Kellogg spirit and experience the Kellogg EMBA Global Network—the largest, most immersive network of its kind.

Reunite with friends and classmates from your cohort and find new friends that you haven’t had a chance to interact with during your studies. Share your experiences since graduation and find out what your friends and classmates have achieved.

Reignite your passion for lifelong learning
– Learn about global megatrends that drive market behavior
– Develop and sharpen your strategic marketing skills
– Learn about the importance of managing happiness to engage employees and create customer loyalty
– Discover the key principles of design thinking in managing innovation
– Gain valuable insight into using data analytics in business management
– Learn about wine in Portugal, a country with an ancient wine-making tradition and a treasure trove of unique indigenous wine varietals
– Receive a certificate for completing a continuing education program

What Participants Say

“Mostly strangers a few days ago, Harvest got us together, got us a little learning, a little wine, and most important of all—a chance to connect with each other. Well done Kellogg…truly grateful to you all for the lasting memory.” 

“Truly lifetime memories with remarkable people and a flawlessly planned/executed first year program. Thanks to everyone for showing up authentically. The chemistry felt so easy from start to finish. Full of gratitude and feel very fortunate to have had such a terrific opportunity.”

“Really wonderfully experience, thoughtfully executed in every sense! Thank you!”

“Great job to the team and faculty for putting this together! Bravo!”

“Overall, I enjoyed the Harvest Experience immensely.  I would highly recommend to a fellow alumnus after I had secured my spot!”

“Really terrific group of people who attended. It was also a great mix of academic information to make the learning worthwhile, with social and experiential activities. Flawlessly planned and executed by great staff.”

“I loved all of it. It was great to meet new alumni, enjoyed the curriculum, the fun events and loved that it was all planned. It was nice to just show up and have it all scheduled.”

“It was really such an amazing trip, and all the work that goes on behind the scenes to make things go so smoothly is truly appreciated. I would highly recommend future EMBA alumni trips to friends and absolutely consider going on another one, though I’m not sure anything can top this experience. It was also just so fun to see Sergio in his element, proud to show off his country.”

Register

Who can attend
The program is open to Kellogg Executive MBA Global Network alumni and their partners. Only 50 seats are available, offered on a first-come, first-served basis.

Program cost
TBA

EMBA alumni office: emba-alumni@kellogg.northwestern.edu

Mary Maher
Global Engagement Program Manager
847.467.4548 | mary-maher1@kellogg.northwestern.edu

Linda Feeney
Director of Global Engagement, Executive MBA
847.467.4364 | l-feeney@kellogg.northwestern.edu