Program Schedule

Sunday, August 24: Lisbon
3:00 pm – Check-in Pestana Palace
4:30–5:30 pm – Introductions (Room Lusitano 1 across from the hotel)
5:30–7:00 pm – Mastering the art of enjoying wine
7:30-8:00pm – Make your way to Dinner on your own
8:00–10:00 pm – Welcome dinner at Zun Zum

Monday, August 25: Évora
8:00–9:45 am – Breakfast, Pestana Palace
10:00 am – Departure for Évora
12:15–1:45 pm – Lunch, Convento do Espinheiro, Évora
2:00–5:15 pm – Academic sessions (Alex Chernev)
5:15–8:00 pm – Free time
8:00–11:00 pm – Dinner, Convento do Espinheiro, Évora

Tuesday, August 26: Évora
7:30–9:00 am – Breakfast, Convento do Espinheiro
9:00 am–12:30 pm – Academic sessions (Sergio Rebelo)
1:00–2:00 pm – Lunch, Convento do Espinheiro, Évora
2:00– 3:30 pm – Academic sessions (Sergio Rebelo)
3:30–5:00 pm – Free time
5:00 pm – Depart for Quinta Dona Maria
6:30–11:30 pm – Tour & Dinner, Quinta Dona Maria

Wednesday, August 27: Évora
7:30–9:00 am – Breakfast, Convento do Espinheiro
9:00 am–12:30 pm – Academic sessions (Alex Chernev)
1:00–2:00 pm – Lunch, Convento do Espinheiro
2:00–3:30 pm – Academic sessions (Sergio Rebelo)
3:30–5:00 pm – Free time
6:00–7:30 pm – Visit Evora
8:00–11:00pm – Dinner, Pousada de Arraiolos

Thursday, August 28: Évora
7:30– 9:30 am – Breakfast, Convento do Espinheiro
9:30 am – Departure for Monte da Ravasqueira winery, Arraiolos
10:00 am–1:00 pm – Harvesting grapes at the Monte da Ravasqueira winery, Arraiolos
12:30–1:45 pm – Lunch, Monte da Ravasqueira winery, Arraiolos
1:45 –4:00 pm – Free time at Winery
4:00–6:30 pm – Designing and communicating customer value: experiential learning
8:00–9:00 pm – Celebration dinner, Monte da Ravasqueira winery

Friday, August 29: Lisbon
7:30–10:30 am – Breakfast, Convento do Espinheiro
11:00 am – Departure for Lisbon
1:00 pm – Arrival, Pestana Palace

Saturday, August 30: Lisbon
7:00–10:00 am – Breakfast, Pestana Palace
12:00 pm – checkout